127:1 Return on investment for Rose Builders
©2026
The Outcome
Rose Builders asked us to launch Russet Place, a development of eighteen new homes in West Bergholt. We began with research into the homes, the village and the buyers most likely to move there, then produced the photography and video and ran a two-phase Meta campaign built around that audience. From a client investment of £17,825, the campaign secured five reservations and generated £2,265,000 in revenue, a return of £127 for every £1 spent.
Scope
Understanding the product
Every project starts with a discovery call. We sat down with Rose Builders to understand what the campaign needed to achieve and what might stand in its way, then visited the site and worked through the drawings, floor plans and specification until we knew the homes inside out. That gave us a clear brief and a shared goal before any work began.
Reading the local area
From there, we studied West Bergholt and the commuter belt around it: who already lived there, what drew people to the village over Colchester itself, and which nearby developments and price points buyers were weighing it against. That analysis narrowed a broad market down to a specific, addressable audience.
Building the buyer profile
Finally, we cross-referenced that audience against location and lifestyle data, before a single pound of media spend went out. The result was a buyer profile detailed enough to guide not just the targeting that followed, but the tone and content of the campaign itself.
Right Place,
Right Buyer
Buyer profile first
We cross-referenced local demographics, search behaviour and commuter patterns to define exactly who the buyer was and where they lived, before spending a penny.
Campaign zones mapped to demand
Targeting was aligned to buyers already searching within Russet Place’s price bracket and commuter reach.
Every pound placed to convert
Budget was concentrated on the postcodes with the highest probability of producing a qualified viewing.
Content built
for the audience
With the audience defined, we produced the photography and video that carried the campaign, framed around how the eighteen homes at Russet Place would actually be lived in.
A two-phase
Meta campaign
PHASE ONE
Awareness
Built brand visibility and captured a warm audience of genuinely interested buyers.
PHASE TWO
Lead Generation
Retargeted that warm audience to drive viewings and direct reservations.
Revenue vs Investment
TOTAL REVENUE GENERATED
£2,265,000
For every £1 spent, £127 followed in revenue.
RETURN ON AD SPEND
127:1
For every £1 spent, £127 followed in revenue.
£17,825
Client investment.
05
Reservations secured.
Testimonial
