0
1
0
1
2
3
4
5
6
7
8
9
0
0
1
2
3
4
5
6
7
8
9
%
Effect Studio — Connect Button
Connect

Crafting moments from a brand promise.

©2026

The Outcome

Hill Group asked us to build a campaign for Kingsley Park that moved beyond specification and location, giving buyers a reason to picture themselves in the space. We developed “Made For,” a moment-led concept exclusive to the development, pairing everyday feelings with the home built to hold them. The result gave Hill Group a campaign that sold Kingsley Park on feeling rather than features, with a tagline flexible enough to keep generating new moments long after launch.

Scope

Campaign Strategy
Email Marketing
Ad Creative
Content Production

Rooted in the
brands own
promise..

THE MOMENT

Late Evenings

The table is set, the candles are lit, and something smells incredible. The doorbell goes and suddenly the hallway is full of coats and noise and the kind of hugs that remind you how much you’ve missed people. You sit down together and the conversation doesn’t stop. A second bottle is opened, then a third. Old stories resurface, someone says do you remember and the whole table erupts. The candles burn lower. The plates are long cleared. Nobody is looking at their phone and nobody is thinking about leaving. This is what the dining room was made for. 

SOCIAL CAROUSEL
META ADS

THE MOMENT

Airplane Mode

Friday evening, 6pm. It’s been a long week at work. You’ve just sent your last email and switched on your out of office, while your partner has picked up dinner and snacks on the way home from the train station. Now it’s time to switch off, to sink into the sofa, pull a blanket over and watch a film with the person you love. The weekend is ahead of you. It’s time to unwind.

EMAIL MARKETING

THE MOMENT

Watching Them Grow

Sunday afternoon. The back door has been open since breakfast. You’re at the kitchen table, half watching through the window. They’ve been out there for hours, lost in something only they understand. You watch for a moment without them knowing. Mud on the knees, grass on the shoes, a level of concentration you’ve never seen applied to anything you’ve actually asked them to do. You smile to yourself. This is exactly it. You wouldn’t change a single second of it.

SOCIAL CAROUSEL
META ADS

Testimonial

A huge thank-you to the amazing team at Effect Studio. Even though I’ve only been working with the team for a short time on our first project together, it’s been a pleasure from start to finish. I genuinely love the collaborative process – brainstorming ideas together, throwing around out-of-the-box thinking, and knowing it will be met with openness and curiosity rather than resistance. The team really listen, taking the time to understand ideas, challenge them in the right way, and then go away and thoughtfully consider how to bring them to life. In what is an incredibly crowded marketplace, the content we’ve created together has already stood out – capturing attention, and more importantly, engagement. Their vision, support, and enthusiasm made this project such a fun and inspiring experience, and I’m excited to see what we create together next. If you’re looking for a creative agency that feels like a true partner rather than just a supplier, I couldn’t recommend Effect Studio more. True to their name, Effect really do make an effect — and it shows in both the process and the results ✨
Leanne Kennedy
Leanne KennedyHill Group